When Your Beauty Brand Hooks Up with Netflix… The Love Child? Sauce TV

In the fight for consumer attention, most brands are stuck playing checkers while the winners are playing chess—or better yet, three-dimensional chess with a side of tequila. It’s not enough to have a great product and a half-decent website—you need an experience that grabs your audience by the eyeballs and doesn’t let go. Enter Sauce TV—the fully integrated video hub that takes the addictive pull of Netflix and plugs it right into your e-commerce strategy. It’s binge-watching, but instead of the next episode, it’s the “Add to Cart” button.

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Here’s the reality check: your customers are done with lifeless product descriptions and static images. They crave engagement, interaction, and the chance to see your products in action. And video is the ultimate cheat code. 73% of consumers say they prefer video to learn about a product. In other words, video isn’t just another format—it’s the future of how customers connect with your brand. And Sauce TV is the tool that brings it all to life.

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What Is Sauce TV?

Think of Sauce TV as your own branded content ecosystem—a Netflix for your products, but instead of the latest crime doc, customers are streaming how-to tutorials, product demonstrations, and unfiltered reviews from real users. It’s built into your website, so when shoppers land on your product pages, they’re not just seeing the product—they’re experiencing it.

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Here's an example

Rare Beauty is a powerhouse—a brand that’s flipped the beauty industry on its head by making authenticity the new standard. They’ve built a community around self-expression, not perfection, and it’s paying off. With millions of followers and over 10,000 unique users tagging them in 35.2k Instagram posts last year alone, their social game is bulletproof. Influencer collabs? Check. Engaging tutorials? Check. UGC that actually feels real? Double check.

But here’s the problem: all that social momentum is stuck on Instagram and TikTok. They’ve mastered engagement, but their website is still playing catch-up. The gap? Turning that social energy into a shoppable experience that lives where it matters—on their own domain. This is where Sauce TV steps in. It’s the tool that takes Rare Beauty’s social firepower and transforms it into a slick, interactive video hub on their site. The goal? Turning followers into buyers, and with Sauce TV, it’s game on.

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Here’s how Sauce TV could work for a brand like Rare Beauty: Using Sauce’s integrated UGC and Video Commerce tools, we put together this mockup in just under 60 minutes. We pulled in top content from Instagram and the best UGC from customers and influencers (15minutes), organised the videos into channels (10 minutes), tagged them with featured products (20 minutes), customised the typography and look and feel of the Sauce TV hub to match the brand's existing design (10min) and embedded the hub directly on the site (3 minutes). The result? A seamless, in-page, binge-worthy experience that shows customers exactly how the products work—in action.

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Still not convinced?

84% of consumers say watching a brand’s video has convinced them to make a purchase. And brands using video content on their websites see an 80% bump in conversions compared to those still pushing static content. The takeaway? If you’re not using video, you’re leaving money on the table.

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How Sauce TV Can Supercharge Your Brand

Let’s break it down with real-world examples of how 5 beauty and wellness brands can get a serious ROI by using Sauce TV.

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1. Morphe Cosmetics:

Bold Looks. Fierce Attitude.

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What They’re Doing Right

Morphe Cosmetics is owning social media with bold looks and a fierce attitude. They’ve mastered influencer collaborations, user-generated content, and eye-catching video tutorials that showcase their vibrant product range. Their feeds are a mix of dramatic makeup tutorials, influencer partnerships, and fan content that celebrates bold, unapologetic self-expression.

The Challenge

Morphe might be holding back its true potential—right now, all that bold, high-energy content is limited to social platforms. Imagine if they brought that same electricity to their website. With influencer tutorials, striking makeup demos, and fan showcases right on the product pages, the impact would be huge. That social buzz could be directly converted into purchases, turning the site into a vibrant makeup hub instead of a typical online store. By making the web experience as dynamic and engaging as their social media, Morphe could easily transform casual visitors into dedicated followers—and that’s where the magic of conversion takes off.

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Channel Ideas:

1. Eyes: “Unleash Your Bold”

• All eyes on drama. Tutorials showcasing how to create striking looks using Morphe’s famous eyeshadow palettes—whether it’s a smokey eye, neon cut-crease, or a glitter-packed party look. It’s about showing customers how to go big with colour, blending techniques, and bold creativity.

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2. Lips: “Lip Service”

• Tutorials and tips for perfecting everything from ultra-matte to high-shine. Show how to nail statement lips with Morphe’s liquid lipsticks, glosses, and liners. From classic reds to daring shades, these videos break down how to get that high-impact lip look with staying power.

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3. Face: “Flawless Base, Fierce Finish”

• Master the base with tutorials on contouring, highlighting, and everything in between. Show customers how to use Morphe’s face products to create flawless coverage, achieve a sculpted look, or add a natural glow. It’s about getting the foundation right—so the rest can shine.

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So now, picture it —

A video hub that grabs attention and doesn’t let go. Morphe’s Eyes, Lips, and Face content—channelled into a must-see format that keeps customers coming back. Embed it right on the site, and you’re turning casual browsing into full-on obsession. This isn’t just about moving units; it’s about creating an experience that gets customers hooked. So, let’s take those channel ideas and turn them into a real, in-your-face video hub that changes the way people shop Morphe’s bold cosmetics.

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Here’s how Sauce TV could supercharge Morphe: In under 60 minutes, we created a compelling mockup using Sauce’s UGC and Video Commerce tools. Pulled in top content from Instagram and the best UGC from customers and influencers (15 minutes). Organised the videos into Morphe Play channels—Eyes, Lips, and Face (10 minutes). Tagged them with featured products (20 minutes). Gave the hub that signature Morphe edge with customised typography and style (10 minutes). Embedded it on the site (3 minutes). The result? An addictive, in-page, multi channel experience that brings Morphe’s bold looks to life—ready for your customers to watch, learn, and buy.

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2. Drunk Elephant:

Clean, Balanced, Binge-Worthy Beauty

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What They’re Doing Right

Drunk Elephant has perfected social media storytelling. They’re a masterclass in clean beauty, using influencers, stunning visuals, and educational content to position themselves as the authority on effective, ingredient-conscious skincare. Their social feeds are packed with user testimonials, how-tos, and ingredient breakdowns, all presented with their signature colourful and playful style.

The Challenge

Drunk Elephant could be leaving money on the table—right now, all that compelling content is stuck on Instagram and TikTok. What if they brought that same energy to their website? If Drunk Elephant’s site showcased those influencer tips, ingredient deep-dives, and customer transformations, it would change the game. Social buzz would drive conversions directly on the site, with product discovery that feels more like a clean beauty journey than a sales pitch. By translating their social content into a website experience that’s as fun and informative as their feeds, Drunk Elephant could make browsing as addictive as a social scroll—and that’s a recipe for boosting sales.

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Channel Ideas:

1. Skin: “Radiant Skin Rituals”

Tutorials and routines focusing on Drunk Elephant’s skincare products. From achieving a bright morning glow to soothing nighttime treatments, these videos highlight how to incorporate clean ingredients into daily skincare.

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2. Body: “Head-to-Toe Body Bliss”

A channel dedicated to body care routines using Drunk Elephant’s nourishing and clean body products. Show how to create a full-body routine for glowing, hydrated skin—from exfoliation to moisturisation.

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3. Hair: “Happy, Healthy Hair”

Haircare tutorials featuring Drunk Elephant’s gentle, scalp-friendly formulas. Videos cover everything from detoxing your scalp to restoring shine and bounce with the brand’s unique clean ingredients.

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Imagine this —

‍A video hub that hooks customers with Drunk Elephant’s Skin, Body, and Haircare content—all in a binge-worthy, channelised format. Embedded right on the site, it turns passive browsing into active engagement. It’s not just about selling; it’s about creating a memorable experience. Now, let’s turn those channel ideas into a real, in-page video hub that transforms how customers shop for clean beauty.

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Here’s how one of our favourite skincare brands could crush it by turning its content into an educational discovery hub with Sauce TV: In just over an hour, we pulled the best Instagram posts and UGC (15 minutes), organised them into Skin, Body, and Hair channels (20 minutes), tagged the key products and ingredients (20 minutes), gave the whole thing a clean, bold, branded look (10 minutes), and embedded it directly on the site (3 minutes). The outcome? A one-stop, binge-worthy hub where customers can watch, learn, and shop. It’s seamless, it’s smart, and it drives conversions like a boss.

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3. Ouai:

Effortless Hair, Solved. Must-Watch.

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What They’re Doing Right

Ouai is nailing it on social. They’ve mastered the art of effortless hair, with influencer partnerships, UGC, and slick video content that showcases their products in real-life routines. Their feeds are a mix of tutorials, customer transformations, and insider tips—all presented with that laid-back, cool-girl aesthetic that’s become synonymous with the brand.

The Challenge

Ouai might be missing a huge opportunity—right now, all that authentic, engaging content is trapped on social platforms. What if they brought that vibe to their website? If Ouai’s site became the hub for those influencer tips, step-by-step tutorials, and user success stories, the effect would be massive. It wouldn’t just capture attention; it would drive conversions. Shoppers could seamlessly move from browsing social-style content to buying the exact products featured. By making their site as effortlessly engaging as their social feeds, Ouai could make product discovery feel more like exploring a friend’s beauty tips than a traditional sales pitch—and that’s where the real magic happens.

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Channel Ideas:

‍1. Frizzy Hair: “Frizz-Free in Minutes”

Frizz happens—Ouai has the fix. Create step-by-step guides for taming frizz, from leave-in conditioners to styling creams that keep hair smooth, even in humidity. Make it easy for customers to see the results in real time.

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2. Thinning Hair: “Volume Boosters”

Show how to add volume and fullness to thinning hair with Ouai’s lightweight sprays, foams, and supplements. Use real-life before and afters, giving customers the confidence to try new solutions for fuller-looking hair.

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3. Oily Hair: “Balanced, Not Greasy”

Help customers find the perfect balance between fresh and greasy with tips on using Ouai’s clarifying shampoos and dry shampoos. Quick tutorials on extending time between washes without sacrificing style.

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4. Dry & Damaged Hair: “Restore & Revive”

Guide customers through the process of repairing and hydrating dry, damaged strands. Use Ouai’s nourishing masks, oils, and conditioners in simple routines that show how to transform tired hair back to life.

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We flipped the script for Ouai —

Ditching the standard InPage embed, we went with Sauce TV’s floating video option.

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The floating hub acts as an overlay, staying accessible as users navigate down the page, always visible in the corner or side of the page.

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The result?

A slick grid layout combined with a sticky, always-visible video in the bottom corner—front and centre, above the fold, where content gets 84% more engagement. It’s right there, impossible to miss, and primed for a click. This is what it looks like for Ouai.

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Here’s the play: Imagine if Ouai took all its best UGC and influencer videos and leveraged Sauce TV’s Floating TV feature. In just over an hour, we pulled top Instagram posts and UGC (15 minutes), sorted them into channels like Dry & Damaged, Frizzy, Thinning, and Oily Hair (25 minutes), tagged the key products and ingredients (20 minutes), and customised the video hub to match Ouai’s clean, bold branding (10 minutes). We wrapped it up by embedding the floating hub on the site (3 minutes). The result? A sleek, sticky discovery hub that’s always in view—customers can watch, learn, and shop with zero friction. It’s engaging, it’s seamless, and it’s a conversion powerhouse.

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4. Dyson Hair:

Cutting-Edge Meets Curling Edge

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What They’re Doing Right

Dyson Hair is crushing it on social. They’ve mastered influencer marketing, rolling out sleek video content and top-tier visuals to position themselves as the leader in high-tech, salon-quality hair tools. Their feeds are loaded with real-world demos, UGC, and eye-catching tutorials that put their cutting-edge tech front and centre.

The Challenge

Dyson could be missing a big opportunity—right now, all that social media magic is stuck on Instagram and TikTok. What would happen if the website showcased that media? - If Dyson’s website put that killer content front and centre, it would be a game-changer. The buzz wouldn’t just be confined to social—it’d be driving conversions right on their site. Imagine the impact of bringing those influencer demos, sleek tutorials, and user success stories directly to the product pages. It’s a move that could turn casual browsers into loyal buyers, making product discovery not just easy, but addictive. By showcasing their social proof and cutting-edge tech in real time, Dyson could make their site as engaging as their social feeds—and that’s where the real conversion power lies.

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Channel Ideas:

1. "Styling with Dyson”:

Dyson isn’t just about selling hair tools—they’re selling the whole lifestyle. These tutorials break down how to get salon-quality results at home with the latest Dyson gear. It’s about showing customers they don’t need a stylist to get a pro look, and that confidence pays off in conversions.

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2. “Tech Meets Beauty”:

Dyson’s secret weapon is the tech, plain and simple. These videos dive deep into what makes Dyson’s products stand out—from cutting-edge airflow to heat control. It’s about proving that this isn’t just another hairdryer; it’s a smart investment for anyone serious about style.

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3. “Real Results”:

Dyson’s price tag isn’t small, and they know it. That’s why they’re putting proof front and centre with real users, real stories, and real results. This is where influencer testimonials and UGC steal the show—showing exactly why Dyson’s tools are worth every penny.

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So, imagine this—

A video hub that captures attention and won’t let go. Dyson’s styling content, product demos, and user success stories—organised into a must-see format that keeps customers engaged. Embed it directly on the site, and casual browsing turns into a deeper exploration. It’s not just about selling hair tools; it’s about creating an experience that makes customers crave more. Let’s take those content ideas and transform them into a bold, high-impact video hub that revolutionises the way customers shop Dyson’s innovative hair products.

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Here’s the move: Picture Dyson pulling in all its top UGC and Influencer videos and deploying Sauce TV’s InPage version. In just over an hour, we curated some of its the best Instagram content (15 minutes), organised it into channels like Styling with Dyson, Tech Meets Beauty, and Real Results (25 minutes), tagged key products and unique tech (20 minutes), and dialled in the look to match Dyson’s sleek, high-tech vibe (10 minutes). We capped it off by embedding 'InPage' hub on the site (3 minutes). The outcome? A clean, ever-present content hub that’s always in sight—customers can watch, learn, and shop with zero friction. It’s polished, it’s punchy, and it’s a conversion machine.

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5. Hello Klean:

Clean Beauty, Smarter Haircare

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What They’re Doing Right

Hello Klean’s got a clear mission—combat the damage of hard water on hair and scalp health. They’ve nailed a niche that most brands ignore, offering shower filters, clarifying shampoos, and scalp treatments that do exactly what they promise: remove impurities and restore balance. They’ve positioned themselves as the go-to for eco-conscious consumers who want results without compromising on sustainability. Their social media game is strong, with educational content that breaks down the science, influencer partnerships that add credibility, and powerful before-and-after shots that make a statement. Hello Klean is all about making haircare simple, effective, and clean.

The Challenge

But here’s the catch: all that great content? It’s stuck on Instagram. They’ve got engaged followers, but it’s not converting to sales. The gap? Taking that hard-earned social trust and making it work on their own turf—the website. If Hello Klean could bring their educational punch and sustainable story directly to their product pages, they’d go from a brand that informs to a brand that sells. It’s about making their website an experience, not just a store. Educate, engage, and close the sale—that’s the move that turns curiosity into loyal, paying customers.

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Channel Ideas:

1. “Hard Water Hacks”

Short, educational videos that explain the impact of hard water on hair and scalp health. These clips can feature quick tips on how to identify hard water damage, solutions using Hello Klean’s shower filters, and step-by-step guides to restoring hair health. It’s all about demystifying the science and showing practical, everyday fixes.

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2. “Real Results, Real Stories”

A channel dedicated to customer testimonials, before-and-after transformations, and influencer reviews. Featuring real users who’ve improved their hair health using Hello Klean’s products, this channel builds trust and credibility. It’s proof that their solutions work, presented in a visually compelling, authentic format.

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We Went for a Different Play—Direct to PDP

With Hello Klean, we took a different route—ditched the centralised Sauce TV hub and went straight to the source. We’re embedding content directly on the product detail pages (PDPs) using Sauce’s Hero Product Videos. The idea? Give each product its own set of shoppable videos that add a human element to the sales pitch. These carousels will hit two key points: educating customers on the damage of hard water and showcasing real-life success stories. It’s about delivering the right content at the right moment, turning curiosity into conversions exactly where it counts—on the product page.

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Picture Hello Klean leveraging its top UGC and influencer videos with Sauce’s Hero Product Videos. In just under an hour, we curated the best Instagram content (15 minutes), organised it around key themes like Hard Water Hacks and Real Results (25 minutes), tagged the relevant products (20 minutes), and refined the style to match Hello Klean’s clean, minimalist bold aesthetic (10 minutes). We wrapped it up by embedding the Hero Product Videos directly on the PDPs (3 minutes). The result? A focused, engaging content experience right where it counts—customers can watch, learn, and shop without any friction. It’s sleek, it’s informative, and it’s a conversion powerhouse.

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The Power of Sauce TV: Capture, Educate, Sell

Here’s the bottom line: video content doesn’t just engage—it converts. Sauce TV is the go-to weapon for brands looking to deliver real-time, compelling content that turns window-shoppers into buyers. And the numbers don’t lie—shoppers engaging with UGC spend twice as long on product pages, and video can boost conversions by up to 80%. If you’re not leveraging video, you’re leaving cash on the table.

Sauce TV—Redefining E-Commerce‍

In today’s marketplace, attention is the currency. Sauce TV doesn’t just capture it; it turns it into sales and loyalty. This isn’t just another gimmick—it’s a must-have. Whether you’re in makeup, skincare, or sustainable beauty, Sauce TV is your brand’s secret weapon to keep customers hooked and coming back for more.

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The bottom line? If you’re not using video to educate and engage your audience, you’re already behind.

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Ready to Transform Your Beauty Brand with Sauce TV?

We’re here to make it easy. If you’re ready to set up a Sauce TV video hub for your beauty brand, all you need to do is sign up and send us a message. Not only will we guide you through setting up and optimising the hub, but we’ll also share our proven frameworks for storytelling that converts. Plus, we’ll show you how to source the best UGC content that aligns perfectly with your brand’s voice and values.

Our goal? To help you create a seamless, engaging video experience that turns browsers into loyal buyers. We’re not just here to install Sauce TV—we’re here to give you the tools and strategies to make your brand stand out. Let’s make your content work harder, drive sales, and create an unforgettable shopping experience for your customers.

Ready to get started? We are.

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