When Your Beauty Brand Hooks Up with Netflix… The Love Child? Sauce TV

Most brands are stuck in the ad-spend grind—push harder, spend more, and hope for scraps. Advocacy changes the game. It turns customers to become your unpaid marketing team, pulling in new buyers through trust and authenticity. With tools like social profiling, you reward the right people, automate the process, and scale effortlessly - each sale is the beginning, not the end, of your marketing cycle. The result? Growth without the treadmill. Advocacy isn’t just smarter—it’s inevitable.

Jewellery isn’t just about exclusivity and status anymore —it’s about fashion, and fashion is visual. The brands winning in e-commerce today understand that customers want to see how it looks, how it fits, and how it makes a statement, and they’re using UGC, shoppable visuals, and influencers to turn social feeds into sales funnels. If you’re not leveraging these tools, you’re leaving money on the table.

It’s 2024, and cycling brands like Trek, Specialized, and Canyon are still throwing millions at athlete sponsorships while ignoring their real asset—UGC. UGC boosts share of voice by 28%, conversions by 29%, and brand recall by 42%—yet these brands barely touch it in their funnels. They’re leaving free, trusted content on the table. With Sauce’s analytics and visual shopping toolkit, they could finally turn UGC into sales. The real win? Stop wasting cash on pro sponsorships and start turning customers into brand ambassadors.

QVC is standing at its own Kodak moment. Like Kodak, which got steamrolled by digital because it couldn’t let go of film, QVC’s polished TV sales pitch is getting crushed by the wave of UGC (User-Generated Content). Consumers now trust TikTok creators more than TV hosts. If QVC doesn’t embrace the authentic, peer-driven world of UGC - by integrating it into their programming, building a UGC-driven platform, and partnering with micro-influencers - they’re going to be left in the dust. Adapt or die, QVC. The UGC revolution waits for no one.

Static images are dead. In a world where attention is king, brands can’t afford to waste time on passive, pretty pictures. Enter shoppable picture cards and videos - tools like Sauce’s ‘Shop the Look Cards’ are turning editorial content into shopping experiences. Readers aren’t just scrolling; they’re clicking, buying, and sticking around longer. The game has changed. Shoppable content drives engagement and conversions, giving brands and publishers a win-win. The future is interactive, dynamic, and frictionless. If your content isn’t shoppable, you’re already losing.

Here’s the deal. You want to crush it in social commerce? This isn’t just a checklist - it’s a playbook for domination. From syncing your Instagram to turning UGC into a money machine, each step is designed to drive conversions, build engagement, and grow your brand’s footprint. Skip any of these, and you’re leaving cash on the table. Follow the list, tick off each task, and watch your store go from average to unstoppable. Let’s get after it.

Want to 18x your customer engagement? Stop hiding your best content. Placing Hero Product Videos above the fold on your product pages grabs attention fast, builds trust, and speeds up purchase decisions. Customers make emotional choices, and 85% are more likely to buy after watching a video. Meanwhile, 38% will bounce if what they see above the fold doesn’t cut it. Get your videos front and centre, reduce friction, and watch the sales roll in. It’s behavioural economics 101 - stop making people work to give you their money.

Instagram’s not just for selfies - it’s your new storefront. Pair Instagram Shop with Sauce, and you’re turning mindless scrolling into revenue streams. If you’re not selling here, you’re not playing to win.

Ever wondered how to turn casual shoppers into loyal brand advocates? By combining eye-catching visuals with educational content, you can create deeper connections and inspire organic word-of-mouth. Learn how successful brands are using this strategy to fuel engagement and community, driving both loyalty and conversions!

Is User-Generated Content Right for Your Brand? 8 Key Questions to Ask”Brands are turning to user-generated content (UGC) to stand out and build trust. But is it right for you? This article explores 8 key questions to help you decide.

Sauce’s new mobile settings use the “Zeigarnik effect” by showing a partially visible last item in carousels, boosting engagement by up to 30% through encouraging users to swipe and explore more content.

Learn why Hero Product Videos are dominating eCommerce, how brands are using it to grow faster, and what you can do to stay ahead of the game. Don’t just follow the video revolution - lead it.

Hero Videos are a no-brainer for driving engagement and conversions. This quick guide shows you how to get it done, from picking the right content to customising the look. Stats don’t lie: sites with video see a 34% higher conversion rate. Want to stand out and convert visitors into customers? Get a Hero Video on your homepage - fast.

In the digital age of eCommerce, A/B testing is your roadmap to understanding what actually drives conversions. This article dives deep into how testing video and user-generated content (UGC) can drastically increase your conversion rates, backed by data and real-world examples. Discover how these two powerful tools can transform your eCommerce strategy and why constant optimisation is the secret sauce to success.